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Covid Drives Digital as Marketers Pivot into Stronger and Leaner Roles
Covid-19 has accelerated the adoption of digital tools among companies and customers. Eighty-five percent of marketers report an increased openness among customers to their digital offerings and 84%...
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Marketers Pivot to Meet Pandemic Year’s Emerging Digital, Social, and...
Almost a year into the Covid-19 pandemic and amidst enormous death and suffering, we have witnessed a year full of transformation and challenge for the field of marketing. The 26th Edition of The CMO...
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Marketing Proves Its Mettle During Pandemic; Job Growth Follows Suit
The dust is beginning to settle for marketers who helped steer their companies through marketplace volatility caused by the ongoing pandemic. While the profession took its knocks with job losses in...
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Digital Marketing Spending Soars as Marketers’ Roles Reach Higher Echelons
In the ever-evolving landscape of digital marketing, harnessing the power of SEO has become more crucial than ever. As companies continue to invest significantly in their online presence, search...
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The CMO Survey Finds Digital Marketing Spending Soars, Yet Companies Lag on...
Results from the February 2022 edition of The CMO Survey examined three topics on the minds of many marketing leaders and stakeholders—climate, privacy, and spending. Managing Climate Change: Only...
View ArticleMarketing Spending Benchmarks and Managing Digital Marketing Returns
This webinar discussed findings from the 28th edition of The CMO Survey with a focus on benchmarks for marketing spending and managing digital marketing returns. Professor Christine Moorman, Founder...
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Return to Normalcy? Leading Marketing in a Post-Covid Era
The past three years have disrupted life and business as we know it. Now that the world is emerging from a pandemic, what’s next? For insight, let’s flash back to 1920. The U.S. has just come through...
View ArticleThriving in a Year of Uncertainty: A Discussion of Findings from The CMO Survey
In this webinar, Professor Christine Moorman, Founder of The CMO Survey and Suzanne Kounkel, Chief Marketing Officer of Deloitte discussed findings from the latest editions of the survey to offer...
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Marketing Spending and Hiring Growth Slows Amidst Economic Uncertainty
Results from the 30th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. While more than half of...
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New Results from the Fall 2023 Edition of The CMO Survey
AI bolsters marketing returns, weaker Diversity, Equity, and Inclusion investments and impact, and brand activism shifts to hot-button societal issues are among the results of the Fall 2023 edition....
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